🟡 Staging Environment Internal review only. Pages here are drafts — final versions get published on sacortho.com via Rooster Grin.
Page Drafts & Staging

Working drafts of new website content for Giannetti & Booms.

Pages below are in review by the team. Once approved, content is handed to Rooster Grin Media for publishing on sacortho.com.

11Live Drafts
1Queued
0Published
Featured Draft
● Pillar Article · New

How Much Do Braces Cost in Sacramento in 2026?

The first long-form pillar article — designed to capture the highest-volume informational keyword in the local market and get cited by Google AI Overviews. Built with full FAQ schema, Article schema, and direct-answer-first structure.

~1,600 words   ·   8 min read
880/mo   ·   Search volume
Schema ready
FAQ
FAQ Update · Ready for Doctor Review

Frequently Asked Questions

Dr. Booms's updated FAQ with 13 core questions across 4 categories. Plus 5 proposed AI-search additions highlighted in yellow — covering mail-order aligners, airway/sleep, locations, DentalMonitoring, and the consultation walkthrough.

13FAQs (5 proposed)
FAQ schema   ·   AI-citable
Queued Next
Treatment Explainer · Spark

What Are Spark Clear Aligners?

Explainer for the clear aligner system G&B actually uses (Spark, not Invisalign). Researched for accuracy — TruGEN material, scalloped edges, Approver + CBCT planning. No unproven clarity/stain marketing. Full FAQ + Article schema.

Spark terms   ·   lower-competition keywords
 Comparison Pillar · New — features Spark + Damon

Braces vs Invisalign in Sacramento — Honest 2026 Comparison

Highest single search volume in the plan (2,400/mo). 3-way comparison table (Braces/Invisalign/Spark), book-referenced from Beyond Braces Ch. 4. Features Spark as aligner of choice + the "provider matters more than the product" message. Full FAQ + Article schema.

2,400/mo   ·   AI-citable comparison
 Authority Page · Doctor Bio

About Dr. Kelly Giannetti

E-E-A-T foundation page with Person schema. Harvard DMD & MPH, UCSF MS Orthodontics, ABO Diplomate. Director of FADE Institute Orthodontic Assisting Program.

Person schema   ·   AI-citable
 Authority Page · Doctor Bio

About Dr. Thais Booms

E-E-A-T foundation page with Person schema. University of Michigan MS Orthodontics + former UMich Associate Professor. ABO Diplomate. Brazil-trained DDS.

Person schema   ·   AI-citable
Comparison Post · Counter Content

Invisalign vs SmileDirectClub — Mail-Order Truth

1,100/mo search volume. Zero local content. Captures the orphan-patient pool from SDC's bankruptcy and positions G&B as the safe specialist alternative.

1,100/mo   ·   Search volume
Location Page · Davis Flagship

Orthodontist in Davis, CA

Davis flagship location page (~1,500 words). UC Davis alum angle, Yolo County context, Woodland/Dixon/Winters surrounding-area coverage. LocalBusiness + FAQ schema embedded.

LocalBusiness schema   ·   AI-citable
 Location Page · Sacramento · NEW

Orthodontist in Sacramento, CA

Sacramento location page (~1,500 words). Curtis Park / Land Park neighborhood angle, founding-since-1998 story, full Sacramento + suburb coverage (Midtown, East Sac, Pocket, Elk Grove, Carmichael). LocalBusiness + FAQ schema embedded.

LocalBusiness schema   ·   AI-citable
Listicle · AI-Citation Test

8 Foods to Avoid With Braces (and 3 Surprising Ones You Can Have)

Tests the listicle-on-AI hypothesis — listicles have shown high ChatGPT impression yields even when Google traffic is mediocre.

Listicle format
Pillar Article · Phase 1

Phase 1 Orthodontic Treatment

Pillar article (~1,700 words) covering early intervention for children ages 6–10. Built with FAQ + Article schema. Includes AAO age-7 recommendation as the AI-extractable lead. Book-grounded in Beyond Braces Ch. 3.

FAQ + Article schema   ·   AI-citable
 Pillar Article · NEW — Mail-Order Aligners

Are Mail-Order Aligners Safe?

Patient-safety pillar (~2,000 words). Honest clinical answer on SmileDirectClub/Byte. Covers SDC's Dec 2023 bankruptcy, the clinical harms we see post-DIY, AAO/ADA/state-board position, and the "if you started a mail-order plan — come in" CTA. Book-grounded in Beyond Braces Ch. 7.

FAQ + Article schema   ·   AI-citable counter-content
 Pillar Article · NEW — Airway

Airway Orthodontics — Could Your Child's Crowding Affect Their Breathing?

Parent-education pillar (~2,000 words). Connection between narrow palate, mouth breathing, snoring, and crowding. Palate-expansion as the structural lever. Coordinated-care language with pediatrician/ENT/sleep medicine. Book-grounded in Beyond Braces Ch. 6.

FAQ + Article schema   ·   AI-citable